How to Use BubbleMath
Surfactant Formulation Calculator for Liquid Cleansers
BubbleMath is a surfactant formulation calculator for liquid cleansers. It tracks Active Surfactant Matter (ASM), checks charge compatibility, monitors salt thickening viability, and flags usage rate issues in real time.
Understanding ASM
Most surfactants are sold as dilutions (e.g., SLES 70% active). ASM is the measure of actual cleaning power.
Target ASM Ranges
Surfactant Charge Classes
Anionic (−)
High-foaming and deep cleansing (e.g., SLES, SLSa).
Amphoteric / Nonionic
Mild foam-boosters (CAPB) or gentle non-foaming cleansers (Glucosides).
Cationic (+)
Conditioning agents. Never mix with Anionics — they will precipitate and fail. BubbleMath blocks this combination.
Formulation Steps
Format Setup
Choose Gel/Cream for standard bottles or Foaming Pump for aerating dispensers. Format-specific limits are enforced automatically.
Water Phase
Water is handled as QS. Add humectants (Glycerin), chelators (EDTA), and conditioners (Panthenol) here.
Surfactant System
Use Auto Mode to hit a target ASM or Manual Mode to enter your own %. Check the Salt Viability indicator before choosing your thickener.
Structure & Additives
Add thickeners (Salt or Polymers), emollients, and pearlizers. Keep cool-down ingredients under 10% total.
Cool-Down Phase (≤40°C)
Add preservatives, fragrance, and heat-sensitive actives. Ensure broad-spectrum coverage and pH compatibility.
Success Tips
Use the Wizard
The 'Help Me Pick Bubble Ingredients' wizard suggests blends based on skin concern and format.
Small Test Batches
Start with 100g batches to test thickening behavior before scaling up.
Salt Curve
If more salt makes the formula thinner, you've passed the peak of the salt curve. Reduce salt next time.
Frequently Asked Questions
Tip: Open BubbleMath and try it now
The best way to learn is hands-on. Open BubbleMath and start building your first formula while following this guide.